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Schema markup is a vital but often overlooked component of search engine optimization. It is a form of structured data that helps search engines better understand the content on your site. By providing additional context, schema markup can enhance how your website appears in search results, potentially increasing click-through rates. For example, implementing schema can enable features like rich snippets, which display extra information such as star ratings, prices, or event details directly within search results. This added visibility can set your site apart from competitors and drive more organic traffic. Beyond improving how your content is displayed, schema markup also ensures that search engines correctly interpret the purpose of your pages. Whether it’s marking up articles, recipes, products, or FAQs, using the appropriate schema helps match your content to relevant user queries. By utilizing schema markup as part of your SEO strategy, you not only make your site more accessible to search engines but also enhance the overall user experience.

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